In a referral program, attribution plays a vital role in tracking and rewarding referrers. By integrating attribution on your landing page and transactions, you can accurately attribute new users to their referrers and incentivize both parties accordingly.
What does attribution mean in the context of Cello's referral program?
For Cello's referral program, attribution is the process of
- identifying which of your new users came in via the referral program,
- who the referrer was that invited these new users, and
- sharing the required information between you and Cello to enable notifying and rewarding of referrers.
What is the goal of connecting the attribution?
The goal of the attribution is to track all referrals correctly to
- reward and notify referrers continuously for the sharing actions taken,
- grant discounts to new users according to the reward configurations,
- provide you a complete overview of the performance of the referral program
Successful attribution of all new transactions relies heavily on the proper propagation of the Unique Campaign Codes (UCC) through your complete sign-up sequence.
Basic steps to attribute referrals are:
- Tracking conversions on landing page
- Attributing signups or demos
- Sending signup and subscription/transaction events to Cello
Choose your payment gateway and follow a step-by-step guide to connect attribution for you scenario:
- Attribution with Stripe
- Attribution with Chargebee
- Attribution with Cello API (for other payment gateways like Paddle, Recurly and Self-built payement gateways)
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