Personalization

In this guide we will go through:

• The benefits of personalization
• How to add personalization to your landing pages:
  • Inline Recommended
  • Using the new user banner No code

Why personalization?

Personalization and social proof, such as including the referrer's name in the landing page headline, are crucial for converting referees into signed-up users due to several key reasons:

1. Enhanced Trust and Credibility: Seeing a familiar name like "Bob has gifted you a free month to try Moonly" immediately establishes a sense of trust. The referee recognizes the referrer, which lends credibility to the offer.
2. Increased Relevance and Engagement: Personalization makes the offer feel more tailored and relevant to the referee. A message that appears to be handpicked for them can create a stronger emotional connection and engagement with the content, increasing the likelihood of a positive response.
3. Leveraging Existing Relationships: Utilizing the referrer’s name capitalizes on the existing relationship between the referrer and the referee. This relational dynamic can be a powerful motivator, as referees often value and trust the opinions and choices of their friends or contacts.
4. Creating a Sense of Community and Belonging: Personalized messages can give referees the feeling of being part of an exclusive group or community, especially when the message implies a gift or a special offer from someone they know. This sense of belonging can be a strong incentive to join and participate.
5. Reducing Perceived Risk: For new users, trying a new service involves some level of perceived risk or uncertainty. A personalized referral reduces this perceived risk, as it comes with an implicit endorsement from someone the referee trusts.
6. Emotional Appeal: Personalized messages can evoke an emotional response. Knowing that a friend or acquaintance has thoughtfully extended an offer can create feelings of appreciation and reciprocity, further encouraging the referee to sign up.

Add personalization to the Headline or other page element

Recommended

To add the referrer's name to an element on the page that the new user lands on when following an invite link, you need to follow these steps:

Turn personalization on for your product

Go to New User Experience setup in Cello Portal -> Personalization tab and add personalization.

When personalization is turned on, an extra parameter will be added to the URL of your landing page, e.g. celloN=VGFuamE

https://getmoonly.com/?productId=getmoonly.com&ucc=pNRB1aYqArN&celloN=VGFuamE

Use parameter to get the name of the referrer

Value of parameter celloN is an base64 encoded name of the referrer. In this example, VGFuamE is decoded to Tanya . You can try it yourself here. By accessing this parameter from the URL and decoding in, you can add it to any element on any landing pages which are relevant.

Add personalization with the New user banner

No code

The banner with a personalized message is easily added in a few steps:

• Add Cello attribution library to your landing page.
• Go to New User Experience setup in Cello Portal -> Personalization tab and turn the banner on.

Visitors who follow the Cello invite link will have a banner displayed with a custom message containing an offer and the name of their referrer.